Tuesday, December 28, 2010

10 Seo Tips To Become A Successful Seo


  • 1. Keyword Research

    Keyword research is the most important first step that should not be taken too lightly. While you can easily test and change hundreds of keywords in paid search campaigns, so is this not possible for organic search optimization. You usually concentrate on one to five key phrases for the whole site (theme) and one to three phrases for a single page. For large sites with thousands of pages is it hard to optimize every single page to the full extend due to the limits in time and other resources.
  • 2. Competitive Intelligence
    Know you competition! What are they doing? Where do they rank, for which terms? Who is linking to them and why? The things you have to do depend on what your competitors are doing. The less competitive your vertical is online the easier is it for you to outperform your competition. This is important to determining cost and resources for your SEO efforts.

Wednesday, December 8, 2010

Canonical Issues in SEO

How search engine algorithms decide which copy is the canonical one is an open question but in most cases it is probably decided by a few simple factors. If one version is older, that will be the canon. If one appears higher in the navigation structure it may be more likely to be the canonical copy, and the site that has the greater authority it will probably be given the benefit of the doubt about owning the original if two versions appear on different sites simultaneously.

The first point to note is pretty obvious- don’t copy content from other websites and post them on your own. Even if you’re honest about where it came from, it’s not good SEO. If you want to, provide a discussion in your own words and a link to someone else’s information. Better yet, do some extra research and write your own article on the same topic. All content on your site should be original. If you don’t have the time or the inclination to write plenty of fresh and optimised content, a search engine optimisation company like us can do it for you. Our SEO services include expert copywriting.